Case Study: Dynamics 365 Marketing for EdTech
How LearnSpark Tripled Student Engagement with CRM Automation
| Client | Learn Spark |
| Location | Toronto, Canada |
| Industry | EdTech & Online Learning |
| Engagement Type | Fixed-Cost Project |
| Duration | 3 Weeks |
| Services | Dynamics 365 Marketing Automation, Campaign Design, CRM Integration |
The Challenge
LearnSpark, a fast-growing EdTech platform in Canada, was struggling to effectively engage prospective students across email and web campaigns. Their existing outreach was.
Manually managed
Poorly segmented
Lacking performance tracking
Their goal was to boost enrollment and free up their marketing team from repetitive tasks.
Our Solution: CRM-Powered Marketing Automation
We implemented a tailored Dynamics 365 Marketing setup that allowed LearnSpark to build intelligent, automated campaigns for student acquisition and retention.
Campaign Automation Setup
1.Built multiple marketing journeys based on inquiry type, interest, and course segment
2.Email automation flows triggered by sign-ups, downloads, and course views
3.Custom landing pages connected to CRM for lead capture
Behavior-Based Targetin
1.Tracked student behavior (email opens, link clicks, form submissions)
2.Dynamic content tailored to engagement level and interest area
3.Lead scoring based on actions taken
Analytics & Dashboarding
1.Configured dashboards for campaign performance metrics
2.Tracked email open rates, click-throughs, bounce rates, and form conversions
3.Provided insights for continuous improvement
The Results
In just 3 weeks post-implementation, LearnSpark saw measurable, high-impact results:
3X Increase in Student Engagement
Open rates and link clicks tripled, thanks to targeted automation and relevant content.
Higher Lead-to-Enrollment Ratio
Personalized follow-ups led to a noticeable spike in course sign-ups.
Time Saved on Manual Tasks
Their marketing team cut 20+ hours per month previously spent on repetitive email management.
Full Visibility on Campaign ROI
Dashboards provided real-time tracking of performance and conversion sources.